GENERAL SUMMARY: The Marketing Manager works closely with the Director of Marketing to define a...
GENERAL SUMMARY: The Marketing Manager works closely with the Director of Marketing to define and implement marketing programs and strategy to generate demand, generate highly-qualified leads and build awareness and brand differentiation. Activities include planning and managing lead generation campaigns, driving collaboration w/national partners, planning and managing co-marketing strategies with national partners, driving development of marketing collateral & templates for field use, etc. ESSENTIAL DUTIES AND RESPONSIBILITIES: * Assists Director of Marketing with developing integrated marketing plans & strategies. * Owns the execution and budget for all identified (integrated) marketing plans and initiatives. This could include, but is not limited to: o Assistance with development of multi-channel initiatives. o Collaborating with marketing functional leads-Advertising, Web, Social, etc.-- to identify strategies based on objectives and to ensure integrated program execution and consistent messaging. o Presenting cohesive insight-driven integrated marketing ideas to key stakeholders. o Leading creative process from inception to execution. o Working with multiple cross-functional teams and agencies. o Managing and reconciling marketing project budgets. o Delivering final program recaps to include results and lessons learned; evaluating marketing programs against quantitative and qualitative objectives to ensure continuous improvement. * Develops and manages co-marketing plans with National partners and performs project management duties for any related initiative/project including: o Program tracking. o Timeline development/ management and project execution including budget management. o Vetting and maintaining relationships with outside vendors for appropriate program execution. o Oversight of contract/ agreement(s) and managing legal approvals. * Develops and implements seasonal promotions as needed. * Other related duties as assigned. * Bachelor's degree required; preferably Business Administration, Communications or Marketing degree. * 3-5 years experience in strategic marketing, marketing communications or product marketing. * Bachelor's degree required; preferably Business Administration, Communications or Marketing degree.• 3-5 years experience in strategic marketing, marketing communications or product marketing.